You’re probably aware that Image and Branding are great tools to build a business. They increase awareness, broaden your target audience and draw attention to your business.  However with so much competition it is often difficult to attract the attention of your marketplace.  One great way is to include information rich media on your website.  People are busy and media that educates and entertains makes it quick and easy for them to get the information they need, thus enhancing the chance they will buy your business.

Here’s some ideas to include in your media:

• Any press your company has already received including news stories, articles in publications, or even industry news can be listed here.
• If you have nothing else on your media page, company contact information is the most important.  If the press doesn’t know how to contact you then they cannot cover your business.  This information can be as simple as your name, address, email address and telephone number or it can be a detailed list of employees, their positions within the company and contact information.  
• You can include a bio for each highlighting the expertise they bring to the company as well as their history and experience.
• About – company bio including mission statement.  This may take up the bulk of your media page.  The About section can include:
• Product or Services – what do you sell?  What needs does your company fulfill?  Provide a brief description of your products or services.  Be sure to include how your products or services fulfill a need in the market.  
• Mission Statement – what makes your company about?  What makes you unique?  What are the values or vision your company maintains.
• History – When did the business start?  Why did it start?  This is a little story about the history of your company.  Update this section as the business changes.  Some companies with a long history include a timeline.